Jake Churcher
Head of Enterprise Tooling, Eficode
Profile
Jake Churcher is Head of Enterprise Tooling at Eficode, based in the UK. He has 17 years in IT services, 11 of them at Atlassian partners, and productises managed services, migration, sovereign SDLC and AI offerings for the UK, DACH, US and Nordic markets.
Product School certified Senior Product Manager. His career runs from the service desk to building and taking to market the services he now leads.
- £2M
- ARR from a managed support product he created
- 17
- years in IT services, 11 at Atlassian partners
- 4
- markets: UK, DACH, US and Nordics
- 50+
- colleagues using AI tools he built
Experience
to present
Head of Enterprise Tooling · Eficode
Previously Head of Managed Services, UK and USA.
- Created, launched and took to market a managed support product, now at £2M ARR.
- Product owner for the Managed Services line across Atlassian, GitHub and GitLab, packaged into three tiers with defined scope and SLAs.
- Lead go-to-market, pricing and sales enablement for migration, sovereign SDLC and AI offerings, with 3+ regional leads across the UK, DACH, US and Nordics.
Offerings
- Own the Sovereign SDLC offering and built its public Navigator tool: an L0 to L5 framework covering 90+ tools and 55 legislation entries.
- Designed a sovereign AI offering for regulated European organisations: private AI platforms on AWS, Azure and on-site, with a full launch kit.
- Co-own AI offerings, including AI FinOps and Governance.
- Created an M&A technology due diligence and integration offering for private equity firms.
- Lead Tool Migrations and Consolidation, and Platform Cost Optimisation.
Sales tools and IP
- Pricing calculator that quotes a deal, then auto-generates the proposal PDF and offer deck.
- AI deck and PDF engines on Claude Code that turn notes or old documents into on-brand decks, one-pagers and battle cards, used by 50+ colleagues.
- Proposal, statement of work and offer templates for each main offering.
- Account intelligence tool that maps public signals to the service catalogue, with citations.
to
Head of Product and Partner Marketing · Eficode
Joined Eficode when it acquired Clearvision.
- Accountable for propositions, enablement and go-to-market across managed services and Atlassian, GitHub and GitLab partner offerings.
- Ran launches and messaging for managed services, led market research, and influenced pricing and packaging.
- Led partner marketers: objectives, OKRs, hiring and budget.
to
Head of Product · Clearvision
- Owned commercials, strategy, KPIs and launches for the product range.
- Created and launched Total Support, managed support for Atlassian tools.
- Trained sales and support on every product.
to
Technical Customer Success Manager · Clearvision
- Looked after strategic accounts after the sale.
- Ran quarterly service reviews and tracked uptime and SLAs.
- Handled renewals and found where customers could grow.
to
IT Services and Operations Manager · Clearvision
- Ran IT operations and support to agreed SLAs.
- Owned hosting, disaster recovery and information security management.
- Led the company to ISO 27001 certification in October 2019.
to
Post Sales Support Engineer · Clearvision
Clearvision is a Platinum Atlassian partner, now part of Eficode.
- Second and third line support for Jira and Confluence customers.
- Wrote knowledge base articles.
- Answered pre-sales questions.
to
Senior Service Desk Analyst · Kingfisher IT Services
- Supported Kingfisher stores and office staff.
- Tills, handhelds, phones and SAP, down to network and server.
- Acting team lead out of hours.
to
Technical IT Support Engineer · First Option Technologies
- Ran a 24/7 help desk for several vendors and their clients.
- Fixed issues first time and kept to agreed SLAs.
- Watched live services in Nagios and SiteScope, day and night.
to
Showroom Advisor · Homebase
- First job, part time while studying IT at college.
- Served customers, placed orders in SAP and kept stock right.
Projects
Sovereign SDLC Navigator
A public tool for EU sovereignty decisions: six levels, L0 to L5, mapped to DORA, NIS2 and the EU AI Act.
Koalr
A live AI visibility SaaS with paying customers. It tracks how ChatGPT, Gemini and Perplexity mention brands.
Built with Claude Code
A launch video he presented and edited with Claude Code.
Total Support
Managed support for Atlassian tools, which he created and launched.
Early AI, 2023
A GPT-4 Jira support bot for Atlassian support questions, a library of ChatGPT prompts for small businesses, and a children’s audio story made with AI.
Skills
- Commercial
- Productisation, pricing models, commercial models, annual recurring revenue, go-to-market, product marketing, positioning, sales enablement, demand generation, deal scoping, partner marketing
- Services
- Managed services, SLAs, support models, cloud migration, IT service management, ITIL, service desk, incident management, customer success
- Platforms
- Atlassian, GitHub, GitLab, AWS, Jira, Confluence, Jira Service Management, Linux, ISO 27001
- AI agents
- Claude Code, ChatGPT, Gemini, Perplexity, MCP servers, AI agents and subagents, custom skills, Anthropic and OpenAI APIs, AI SDK
- AI media
- Higgsfield, Midjourney, Stable Diffusion, Sora, HeyGen, HyperFrames
- Built with
- Next.js, Vercel, Supabase, Clerk, Sentry, Python, FastAPI, Playwright, GitHub Actions
Certifications and education
- Senior Product Manager, Product School
- AWS Business and Technical Professional
- ISO 27001 implementation, BM TRADA
- ITL Certification, IT Leaders
- Service Desk Analyst, Service Desk Institute
- Certified Blockchain Expert, Blockchain Council
- BTEC National Diploma, Computer Science, Double Merit, Eastleigh College, 2007 to 2009
Writing
Links
- Website: jake.church
- LinkedIn: linkedin.com/in/jakechurcher
- Email: jakechurcher@gmail.com
- CV (PDF): jake.church/assets/Jake-Churcher-CV.pdf